ALabama Automotive Repair Industry Society of Excellence (ALARISE) is a statewide organization comprised of members from automotive repairers, automotive repair industry suppliers (parts and materials) and associated automotive industry affiliates. ALARISE and the membership of ALARISE are committed to awareness and education for the consumer and for the industry. The focus of ALARISE will be to provide insight to the consumers of Alabama so each individual consumer can better understand their rights and choices. ALARISE will be actively involved in promoting consumer awareness so consumers with questions will have an avenue of information available to assist when searching for answers. ALARISE will provide education and networking opportunities to each industry member that is willing and determined to work to achieve personal, professional and business development and growth to better serve the public and the automotive repair industry.

ALARISE members will be and are united by a commitment to a “Code of Ethics”, a “Mission Statement” and a “Vision Statement” focused on PROFESSIONALISM, ETHICS and MORALS, RESPECT and APPRECIATION and a COMMITMENT to work to be better each and every day at what we do (Excellence).

“EXCELLENCE is not a skill. It is an attitude.”
Ralph Marston

“EXCELLENCE is not an exception, it is a prevailing attitude. If you are going to achieve excellence in big things, you develop the habit in little matters.”
Colin Powell

“EXCELLENCE is to do a common thing in an uncommon way.”
Booker T. Washington

The defining characteristic of ALARISE and ALARISE MEMBERS is and will always be the desire and commitment to work to advance the automotive repair industry in a professional manner and fashion that benefits the public (all consumers and customers) and the automotive repair industry. As noted in the quotes above “Excellence” is a never ending process of being better each and every day. “Excellence” is an attitude and a process to improve and never be satisfied with what one knows and understands.